Trust in Advertising

Do you trust the advertising industry? What about those slick ads that tell you:

• You must have this product to look good
• You must have this product to have friends
• You want to be happy? Buy our product!

The latest Nielsen Global Online Consumer Survey was just released. And do you know who people trust most for product recommendations? Well, take a look at the headline for their July 7, 2009 press release:

"Personal Recommendations and Consumer Opinions Posted Online are the most Trusted Forms of Advertising Globally"

I'm not surprised! I have to say that I have Tivo and ...I fast forward through all of the commercials.

If I'm in the market for a particular type of product I do my research online, check a few of my favorite blogs and ...ask family and friends. I guess I'm like so many others.

Many times I wasn't even thinking of buying a product but I read a blog that peaked my interest and next thing you know ...I'm buying.

So, I think the Nielsen Global Survey got this one right.

Advertisers, listen up. We know you have a job to do. But we're tired of being lied to and misled.

So, how about listening to the customers? We have lots to say and best of all, we ...tell the truth!

How about you? Where do you go for recommendations for products and services?