Tuesday, December 4, 2007

25% of Entertainment Will be Controlled By Consumers by 2012

A new study by Nokia, "A Glimpse of the Next Episode"predicts that 25% of all entertainment will be created, edited and shared within consumer peer groups instead of the traditional media groups. They gathered the information from consumers from 17 countries regarding their digital behaviors and lifestyles. Mark Selby, VP, Multimedia, Nokia believes that the trends show that consumers have a genuine interest in creating and sharing their own content but that they also remix and pass it on to others within their peer groups. He described it as a form of collaborative social media.

I love finding studies like this. The empowered consumers have so much more power and reach and companies need to adjust and deal with that. I believe that the Word of Mouth Network can help companies by providing a patented software platform tool to engage consumers, increase traffic to their website and potentially increase sales of their products and services. Check out our website to find out how your company can benefit. www.wordofmouthnetwork.com
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