The Keller Fay Group conducted a survey of more than 1,300 online reviewers in conjunction with Bazaarvoice to find out what motivated people to share their opinions. Among the findings were that the vast majority (90%) post online reviews to help others make better buying decisions. In fact, 70% want to help companies improve their products and services. This is good news for those of us promoting word of mouth marketing as a vehicle to engage consumers.
Wednesday, November 28, 2007
Online Reviewers Driven Mostly by Altruism
The Keller Fay Group conducted a survey of more than 1,300 online reviewers in conjunction with Bazaarvoice to find out what motivated people to share their opinions. Among the findings were that the vast majority (90%) post online reviews to help others make better buying decisions. In fact, 70% want to help companies improve their products and services. This is good news for those of us promoting word of mouth marketing as a vehicle to engage consumers.
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