Information Overload Conference

The Information Overload Research Group (IORG) hosted its inaugural conference at the Penn Club in New York City this past week. Jonathan Spira, CEO and Chief Analyst of Basex delivered the keynote address on the growing problem of information overload. Although I wasn't at the conference, Greg Petras, CEO of Involve and the Word of Mouth Network had been asked to sit on a visionary panel. He had the opportunity to present our Quick Comments patented approach. While most of the panel members addressed ways of dealing with email, Greg demonstrated how time can be saved with Quick Comments, a new approach to gather, communicate and benefit from user feedback.

I had to laugh because this is how I picture information overload. Can anyone relate?

Video Introduction to Quick Comments

This 3 minute video presentation provides an introduction to Quick Comments.

The Word of Mouth Network will provide this white label recommendation application free to members in exchange for the rights to monetize the recommendations. The rated tags method provides a more structured and simpler process for users to contribute, locate, understand and share recommendations.

Easily recognizable word of mouth domain names will be used to establish destination sites featuring top rated recommendations from members. A destination directory will list all of the "wordofmouth (niche).com" sites and will be promoted to increase visibility and name recognition.

Quick Comments can also be used in the B2B market as you will see on the video.

Quick Comments Patented Approach

The Word of Mouth Network will be comprised of a wide variety of niche focused websites. They will utilize a patented approach to capture and communicate online user feedback. It's a great way to engage consumers and increase revenue. The white label recommendation application is free in exchange for the rights to monetize the recommendations.

The patented rated tags method provides a more structured and simpler way for users to contribute, locate, understand and share recommendations. Keywords or phrases are selected or new ones are added and then rated as to the relative positives and negatives of each. A five star rating would be very positive while a one star rating would be very negative. A visual summary makes it easy to get the essence of many opinions of a subject quickly. This saves the time of having to sort through many long-form comments. It does not replace existing ratings and reviews but offers a new option. Many consumers do not like to take the time to write long reviews and so this method is appealing.

Top rated recommendations become available on one or more of the "wordofmouth (niche).com" websites related to their vertical market and link back to the contributing website for purchases and additional information. A destination directory increases visibility and name recognition for the word of mouth niche sites and will be promoted as "the source for the best word of mouth recommendations on the Web".

We now have a website to get feedback on this new patented approach to gather and understand user feedback. Please visit the site and tell us what you think.